Big Plan Group has a “Big Passion and Pride" for delivering quality marketing services.

Big Plan Group has been helping organisations in Kent for over 14 years to rebrand, set new strategies, project management, event management and unlocking potential. We can enhance your business or charity’s performance to meet objectives.

Business Strategy

  • Strategic Planning: Develop and refine business strategies to align with organizational goals, market dynamics, and emerging trends.
  • Market Analysis: Conduct comprehensive market research to identify opportunities, assess competition, and understand customer needs.
  • Financial Analysis: Evaluate and optimize financial structures, budgets, and investment strategies to ensure sustainable growth.
  • Operational Efficiency: Streamline processes, improve workflows, and enhance overall operational efficiency.

Events Management

  • Event Planning: Design and execute events tailored to meet specific business objectives, whether they are product launches, conferences, or promotional activities.
  • Logistics and Coordination: Manage logistical aspects such as venue selection, vendor coordination, travel arrangements, and on-site logistics.
  • Brand Activation: Create memorable experiences that reinforce brand identity, engage target audiences, and generate positive brand associations.
  • Post-Event Analysis: Evaluate the success of events through metrics, feedback, and analytics to inform future strategies.

Brand Repositioning

  • Brand Audit: Conduct a thorough assessment of the current brand position, including strengths, weaknesses, opportunities, and threats.
  • Rebranding Strategy: Develop and implement a comprehensive rebranding strategy to redefine the brand's image and messaging.
  • Communication Strategy: Craft compelling narratives and communication plans to effectively convey the repositioned brand to the target audience.
  • Stakeholder Engagement: Involve internal and external stakeholders in the repositioning process to build support and ensure a cohesive transition.

Overall, we offer expertise, insights, and a structured approach to help businesses adapt to change, capitalize on opportunities, and stay competitive in their respective industries. Their goal is to drive sustainable growth, enhance brand value, and create impactful experiences that resonate with the target audience.

Why work with us?

Penny Williams is the lead consultant who has a vast experience in media, marketing, events, branding, restructures and charity. Based in Kent, we have a vast amount of experience across many sectors working in partnership with our clients to deliver results.

Whether it’s a one off project, building a marketing strategy or team or maximising business or charity potential we can help.

Empowering Excellence, Enabling Success: Our consultancy is dedicated to catalysing growth and innovation for businesses.

Big Plan Can Deliver...

Strategy and Brand Design

We specialise in re-brands, brand audits and developing brand strategies.

Event Management

We deliver corporate & outdoor events providing; staging, PA, lights, screens, production & entertainment.  Our H&S specialists follow procedures that meet government guidelines. 

Our approach

We have worked with many companies to create a strategic approach to their marketing as they are often just too busy running the business. We can review the brand, write a business plan and research the market and customers to produce a Big Plan for success.

What is the process? 

IDENTIFY –  understand your target customer 

CONNECT –  recommend the best way to reach them

ENGAGE –  create the right content to deliver a response 


Check what our clients say about us

Thank you to Penny and the Big Plan Group for organising yet another successful Christmas Light Switch-On event. In this Covid year the team worked tirelessly to create an event (with only 3 weeks turn around) that enabled everyone to enjoy the switch on safely across the city centre while fulfilling the event safety requirements. Great work!

Rachel Pilard

Marketing and Communications Manager for Canterbury Connected BID

Penny is a highly experienced, inspirational team leader.

Her enthusiasm and empathy makes you want to work for her. We’ve worked on many advertising projects together and with each one she brings her energy and passion to get the best for her clients.

Rik Scott

Voiceover Artist

We chose Big Plan Group when embarking on our first ‘real’ marketing strategy.

We found their creative ideas and marketing knowledge to be extremely helpful, and was impressed with the way they took the time to understand exactly what our needs were, and target the appropriate audiences.

Gill Monk


Big Plan Group designed a new website for us, which has increased the traffic to our website and helped us attract the right customers. They wrote PR that was successfully printed in newspapers and online; putting us on the map with some key customers. at our best. We have had great results since working with them. I would highly recommend BPG for all your marketing requirements.

Natasha Smith


I have worked with Big Plan Group on several occasions, always with a successful outcome, in areas such as re-branding, social media and event planning and management. They are professional and always goes that extra mile- and as a charity that means a lot to us with a limited budget.

Jill Gibb

chief executive, tree of hope

Penny was the first women in business I met after graduating and she set the bar high! A powerhouse of a media guru Penny was an inspiration at a stage when all about me were suits and stereotypes. Apart from being an expert in her field, Penny was kind, focused and an exceptional manager. 

Toni Sealey

Managing Director, Tonic Collective

We'd love to hear from you

Let's start The Big Conversation now!