Leeds Castle Concert 2022 - so proud to have managed the PR & Marketing for this heritage event for over 10 years.
We create an audience!

Big Plan Group has a “Big Passion and Pride" for delivering quality marketing services.

Big Plan Group has been helping businesses in Kent for over 12 years with their marketing strategy and delivery. From media buying to events to podcasts and content Big Plan can develop a plan for your marketing to engage with more customers and raise brand awareness or launch new products/services.

Why work with us?

Big Plan Group is an integrated marketing agency based in Kent.

A team of consultants headed up by Penny Williams, help businesses connect and engage with their customers, creating the "big plan" to achieve their goals.

Our founder Penny Williams has a background in media, brand management and events. 

Our services include strategy and brand design, media buying and creative, PR and social and event management.

Our expertise, experience and creativity can achieve results for you.

Start your Big Plan now - call Penny on 07850 103133.

Big Plan Can Deliver...

Strategy and Brand Design

We specialise in re-brands, brand audits and developing brand strategies.

Media Buying & Creative

We create successful campaigns across broadcast, print, digital & outdoor.  

PR & Social Media

We'll encourage people to think and speak positively about your business. Creating content that improves your reputation. 

Event Management

We deliver corporate & outdoor events providing; staging, PA, lights, screens, production & entertainment.  Our H&S specialists follow procedures that meet government guidelines. 

Our approach

We have worked with many companies to create a strategic approach to their marketing as they are often just too busy running the business. We can review the brand, write a business plan and research the market and customers to produce a Big Plan for success.

What is the process? 

IDENTIFY –  understand your target customer 

CONNECT –  recommend the best way to reach them

ENGAGE –  create the right content to deliver a response 


Check what our clients say about us

Thank you to Penny and the Big Plan Group for organising yet another successful Christmas Light Switch-On event. In this Covid year the team worked tirelessly to create an event (with only 3 weeks turn around) that enabled everyone to enjoy the switch on safely across the city centre while fulfilling the event safety requirements. Great work!

Rachel Pilard

Marketing and Communications Manager for Canterbury Connected BID

Penny is a highly experienced, inspirational team leader.

Her enthusiasm and empathy makes you want to work for her. We’ve worked on many advertising projects together and with each one she brings her energy and passion to get the best for her clients.

Rik Scott

Voiceover Artist

We chose Big Plan Group when embarking on our first ‘real’ marketing strategy.

We found their creative ideas and marketing knowledge to be extremely helpful, and was impressed with the way they took the time to understand exactly what our needs were, and target the appropriate audiences.

Gill Monk


Big Plan Group designed a new website for us, which has increased the traffic to our website and helped us attract the right customers. They wrote PR that was successfully printed in newspapers and online; putting us on the map with some key customers. at our best. We have had great results since working with them. I would highly recommend BPG for all your marketing requirements.

Natasha Smith


I have worked with Big Plan Group on several occasions, always with a successful outcome, in areas such as re-branding, social media and event planning and management. They are professional and always goes that extra mile- and as a charity that means a lot to us with a limited budget.

Jill Gibb

chief executive, tree of hope

Penny was the first women in business I met after graduating and she set the bar high! A powerhouse of a media guru Penny was an inspiration at a stage when all about me were suits and stereotypes. Apart from being an expert in her field, Penny was kind, focused and an exceptional manager. 

Toni Sealey

Managing Director, Tonic Collective

We'd love to hear from you

Let's start The Big Conversation now!