Strategic Planning and Market Research often come hand in hand.  Aligning your objectives to your business plan, always considering the customer journey experience and creating a strategy, to create a tailored and practical Marketing Plan for your organisation.

Market research (qualitative or quantitative) often lays the foundation for your marketing approach, which could result in a re-brand, new advertising initiatives or change of social media tactics.  

Strategic Planning

We aim to take a step back and look at your objectives for your business strategy.

  • Identifying core marketing aims and objectives
  • Key target audiences
  • Competitive analysis
  • Research and identify key triggering events
  • Identify marketing materials and PR opportunities  

Market Research

Do you really know what your target audience think of your product or service? What is the customer journey?

Defining your brand, product or service should sit firmly within your marketing strategy and will inform your tactical planning. 

  • Define your market placement and knowledge
  • Get a clear understanding of who your target audience are
  • Discover customer habits and triggering events that mean they need you
  • Identify who their influencers are
  • Understand buying habits off and online and buying cycle 


Perhaps you are re-launching a brand or need to freshen up your marketing campaign?  

We can assist you by carrying out quantitative and qualitative research methods

  • Primary research – Interviews, company surveys, focus groups, telephone research, face to face questionnaires, observations & field trials 
  •  Secondary research – analyse existing data, twitter comments & online analysis data

Brand Design

Your brand is a promise that creates customer expectations we can help you develop your brand strategy

We will help you and your team explore your current brand value and status; market research helps to explore current perceptions (from your target audience and stake holders) and we will evaluate what can be achieved by developing your logo or creating a complete corporate re-brand.

We will also review your customer insights and media ROI all of which are essential to growing your profit margins through customer understanding, retention and growth. 

Your Brand

Wetake a holistic approach to helping your business grow through marketing, product development and strength of brand identity. 

Our strategic and graphic design team can create a full Brand Guide (manual)  focusing on your brand attributes, personality, benefits, brand values, tone of voice and brand essence. 

  • Brand identity design
  • Corporate brand guidelines
  • Website design
  • Exhibition stands and graphics
  • Press and radio advertising
  • Leaflets, brochures & packaging 
  • Shop fronts
  • Corporate communications & Annual reports